e-Commerce Strategy

WHO SHOULD ATTEND

Managing Directors, Marketing Directors and other Senior Mangers who wish to have a sound understanding of the relevance of e-commerce to their business and how it can be integrated into their current business practices.

• Explanations of what e-commerce is and the terms associated with it.
• An appreciation of the relevance of e-commerce to your business
• Knowledge to enable the formulation of a strategy for the use of e-commerce in your business

COURSE OBJECTIVES

Participation in this course will enable you to:

• Understand what e-commerce is, the terms associated with it
• Appreciate the relevance of e-commerce to different businesses
• Assess the market opportunity for e-commerce in your business
• Choose the most appropriate e-commerce model to suit your business
• Formulate a strategy for the use of e-commerce in your business

COURSE CONTENT

• The need for a strategy
  • The rapidly changing environment
  • Brief strategy overview
  • The need for a strategy in the rapidly changing environment
  • The four elements of an e-commerce strategy
  • The differences between online and offline businesses
  • Strategy formulation
  • Different value types
  • The market opportunity analysis process
  • Online business models
  • The value proposition
  • The resources to deliver
  • The revenue model
  • Types of online business models
    • Metamarkets
    • Auction
    • Fresh information
    • High quality
    • Low price
    • Most personalised
• Strategy issues (ECMP)
  • Small businesses
  • Channel conflicts
  • Offline and online in one organisation
  • Pricing
  • Where to compete
  • Exchanges and malls
• Integrative case studies